Adidas has recently launched Chapter 1 of its ALTS Dynamic NFT Collection, as an expansion to its Into The Metaverse NFT ecosystem. As a renowned global sneaker and lifestyle brand, Adidas had initially released the Into The Metaverse collection in December 2021, with a promise to grant exclusive access to collaborative merchandise and virtual land experiences throughout 2022 to the NFTs’ holders.
Its first collaboration with NFT influencer gmoney, PUNKS Comic, and Bored Ape Yacht Club was a Web3 exploration that allowed holders to trade in their NFTs for a new ERC-1155 token from the subsequent stages of the project and receive physical clothing items.